LG Electronics USA, Inc. Marketing Communications Manager, Solar in Lincolnshire, Illinois
Marketing Communications Manager, Solar
Location Lincolnshire, Illinois
Department (Org 2) Solar - S20313
Job Requisition 21904
At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics, vehicle components and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
Talk about a mantra. Life’s Good with LG!
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
We are currently seeking a Marketing Communications Manager, Solar to join our dynamic team in Lincolnshire, IL as part of the Solar Team!
LG Electronics is recruiting a Marketing Communications Manager for the Solar markets (B2B and B2C), to be located in Lincolnshire, IL.
The Marketing Communications Manager is responsible for the overall management of campaigns across the multiple channel and customer landscapes, all product marketing deliverables and clearly communicates the value of LG Electronics B2B products and solutions to these audiences. Critical to this position is an understanding of what influences and motivates decision makers (C-level, Departmental Heads, Home Owners, etc.) in choosing a provider of solar goods and services. This position is expected to demonstrate leadership, effectively manage communications agencies, and to lead, plan, develop and implement communications campaigns leveraging internal and external resources, including management of advertising (media planning and creative), content marketing, product marketing, field marketing and channel events and content development. This position will work in conjunction with other teams in B2B marketing, as well as product marketing, channel and sales, to deliver effective integrated marketing communications campaigns.. Of paramount importance is the constant drive to utilize all marketing communication resources to help meet our sales targets.
The Marketing Communications Manager will need to have the ability to set strategic goals that supports the overall Marketing objectives. This person must have a thirst for knowledge and be able to establish and establish mindshare with both channel partners and end-users with the goal of understanding their pain-points and helping to craft a compelling message that differentiates LG in the marketplace. This hands-on leader must be able to learn quickly, challenge the status quo, and drive the organization in new directions (a passionate change agent). The Marketing Communications Manager is a team player who displays a positive (“Creates a Spark”), professional attitude at all times and assumes accountability and responsibility for all initiatives he/she leads
Implement strategic initiatives and strengthen collaboration with channel marketing and sales to ensure deliverables meet goals, objectives and expectations.
Responsible for creating, implementing and measuring the success of a comprehensive advertising and public relations initiatives that will increase the organization’s image and brand position within the marketplace.
Selects appropriate targeted messages and mediums to drive segment-specific behavior; collaborates across channels
Acts as thought leader in shaping and positioning go-to-market strategies – inclusive of media, promotions, sales enablement, product marketing collateral
Collaborating with cross-functional teams – from creative, content and web and production to marketing and legal – driving and creating effective communications strategies
Create communications reporting/analytics dashboards and/or presentations for key stakeholders
Manage internal teams to obtain necessary consent and providing final approval on all communications materials and plans
Oversee and directly manage external agency resources for creative, advertising and media placement including on-going planning, quality assurance, execution and reporting
Ability to drive an overall project management process and to effectively manage deadlines and budgets
Should have experience in creative development (Agency and internal staff) and be able to apply that knowledge to enhance the customer experience
Ability to manage and handle both day to day tactical programs and also develop longer term strategies for the solar business
Bachelor Degree is required
A minimum of 5 years experience in product management/marketing role is required
Previous experience working within a marketing orginization is a must
Strong Microsoft Office skills (Excel, Word, PowerPoint, and Outlook) required
Very detail oriented with a very strong analytical skills
Solid negotiation, leadership, and professional presentation skills
Open to learn new systems and a desire to improve processes
Ability to travel when required
Korean language skills a plus
LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.